Focus Group as a method for evaluating the usability of the Runway video editing platform/Grupo Focal como metodo de avaliacao da usabilidade da plataforma de edicao de videos Runway

This article presents a study on the evaluation of usability in user interaction with the video editing platform Runway that has tools based on Artificial Intelligence, through the Focus Group technique, to characterize the quality of the interaction with the software interface, contributing to the context of the research scope. The research involved holding a workshop with the Runway video editing software, as well as a sample universe of eight participants with basic knowledge about video editing. During the workshop, interaction with the software took place in a participatory manner by performing five tasks. After completing all activities, the Focus Group technique was applied to all participants to obtain feedback on the platform interface in terms of the quality of interaction from the perspective of User Experience. The results indicate that a positive evaluation prevails after interacting with Runway, with an emphasis on responses related to the qualities inherent to the software, as well as the evaluation of usability.