Financial investments: a study on the investor profile and the use of financial technologies in the Sertao Central of Pernambuco/Investimentos financeiros: um estudo sobre o perfil do investidor e o uso de tecnologias financeiras no Sertao Central de Pernambuco

This research aims to investigate the investment profile of residents of the Central Sertao of Pernambuco, seeking to understand which assets invest the most and what is the level of use and acceptance of financial technologies when acquiring knowledge and investing in the financial market. The research addressed concepts related to education and personal financial management, the types of investments present in the financial market, as well as the profiles of existing investments, finally addressing a little about financial technologies and technological advancement. The methodology used had an applied nature, having a descriptive object, a quantitative approach, being a survey-type method used and the procedures were classified as bibliographic and field. It was identified that most investors are female, predominantly from the city of Salgueiro, aged between 19 and 25 years, with savings being the most used investment. The profile that most stands out in the region is the moderate type, in relation to the use and interaction with financial technologies, it was evidenced that most of the interviewees use technologies, whether to study, make investments or pay bills.