Historic center of Salvador, Bahia, Brazil: collective and territorial mark for sustainable development/ Centro historico de Salvador, Bahia, Brasil: marca coletiva e territorial para o desenvolvimento sustentavel

Trademarks are distinctive signs that identify the origin and distinguish products and services on the market. A specific type, the collective brand, identifies products or services that come from members of a particular collective entity. The study in progress aims to analyze how a collective brand...

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Veröffentlicht in:	GeSec : Revista de Gestão e Secretariado 2023-10, Vol.14 (10), p.16522
Hauptverfasser:	Rocha, Angela Machado, Guimaraes, Marcia Magalhaes
Format:	Artikel
Sprache:	por
Online-Zugang:	Volltext
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