The phenomenon of Brazilian unicorn companies by Bock and Hackober/ O fenomeno das empresas unicornios brasileiras por Bock e Hackober

Investments were distributed to develop disruptive technologies, and with this it was possible to visualize a rapid and exponential growth of technology companies, emerging the phenomenon of unicorn companies. In this sense, through quantitative and qualitative research, this study aimed to analyze...

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Veröffentlicht in:GeSec : Revista de Gestão e Secretariado 2023-10, Vol.14 (10), p.16507
Hauptverfasser: Ferreira, Thiago Costa, Ribas, Carlos Alberto, dos Santos, Bruno Samways, Fouto, Nuno Manoel Ma
Format: Artikel
Sprache:por
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Zusammenfassung:Investments were distributed to develop disruptive technologies, and with this it was possible to visualize a rapid and exponential growth of technology companies, emerging the phenomenon of unicorn companies. In this sense, through quantitative and qualitative research, this study aimed to analyze the emergence of this phenomenon, mapping and describing the ecosystem of Brazilian unicorns. Subsequently, the research analyzed and compared the 11 Brazilian startups considered "unicorns" until 2021 with the hypotheses that favor the emergence of new unicorns raised by Bock and Hackober (2020). Of the four hypotheses identified by the authors, three were deepened in this research: groupings of innovation, investments of Corporate Venture Capital and strategies of inorganic growth. Thus, it was possible to conclude that in Brazil, in the last two years, there has been an increase of 550%, in quantity, and 769% in value of the unicorn companies. With regard to the Bock and Hackober hypotheses, of the 11 companies studied, only one did not fit into any of the three. Keywords: Unicorn Companies. Startups. Entrepreneurship. Bock and Hackober. Os investimentos passaram a ser distribuidos para desenvolver tecnologias disruptivas e, com isso foi possivel visualizar um crescimento rapido e exponencial de empresas tecnologicas, surgindo o fenomeno das empresas unicornios. Neste sentido, por meio de uma pesquisa quantitativa e qualitativa, este estudo teve como objetivo analisar o surgimento desse fenomeno, mapeando e descrevendo o ecossistema dos unicornios brasileiros. Posteriormente, a pesquisa analisou e comparou as 11 startups brasileiras consideradas "unicornios" ate 2021 com as hipoteses que favorecem o surgimento de novos unicornios levantadas por Bock e Hackober (2020). Das quatro hipoteses identificadas pelos autores, tres foram aprofundadas nessa pesquisa: agrupamentos de inovacao, investimentos de Corporate Venture Capital e estrategias de crescimento inorganico. Deste modo, foi possivel concluir que no Brasil, nos ultimos dois anos, houve um aumento de 550%, em quantidade, e 769% em valor das empresas unicornios. Em relacao as hipoteses de Bock e Hackober, das 11 empresas estudadas, apenas uma nao se encaixou em nenhuma das tres. Palavras-chave: Empresas Unicornios. Startups. Empreendedorismo. Bock e Hackober.
ISSN:2178-9010
2178-9010
DOI:10.7769/gesec.v14i10.2891