The influence of the effective application of strategic planning on the survival and progress of brazilian micro and small companies/La influencia de la aplicacion efectiva de la planificacion estrategica en la supervivencia y el progreso de las micro y pequenas empresas brasilenas/A influencia da aplicacao efetiva do planejamento estrategico na sobrevivencia e progresso das micro e pequenas empresas brasileiras

The current brazilian market is characterized by the growing participation of Micro and Small Companies (MSEs), which are increasingly important for the development of the country's economic, employment, business and general scenarios. Despite this, the mortality rate of these businesses is con...

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Veröffentlicht in:	GeSec : Revista de Gestão e Secretariado 2024-04, Vol.15 (4)
Hauptverfasser:	Santos, Maria Julia Lavanholi dos, Tabajara, Pimenta, Junior
Format:	Artikel
Sprache:	por
Schlagworte:	Health aspects Mortality Small business Strategic planning (Business)
Online-Zugang:	Volltext
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