The influence of the effective application of strategic planning on the survival and progress of brazilian micro and small companies/La influencia de la aplicacion efectiva de la planificacion estrategica en la supervivencia y el progreso de las micro y pequenas empresas brasilenas/A influencia da aplicacao efetiva do planejamento estrategico na sobrevivencia e progresso das micro e pequenas empresas brasileiras

The current brazilian market is characterized by the growing participation of Micro and Small Companies (MSEs), which are increasingly important for the development of the country's economic, employment, business and general scenarios. Despite this, the mortality rate of these businesses is considerable and a major reason given for such panorama is the lack of strategic planning. Thus, the present work aims to identify whether brazilian MSEs adopt strategic planning and whether a concrete application of this tool influences the survival and progress of these businesses. With the development of a qualitative and quantitative research, of a descriptive nature, and the application of a questionnaire for managers of a group of micro and small brazilian companies, primary data were obtained referring to the development and application of strategic planning in companies. Analyzing these data with simple descriptive statistical methods, it was possible to conclude that it cannot be said that the practice of strategic planning influences the prosperity and survival of micro and small brazilian companies. The companies studied still don't possess all the resources or managerial characteristics necessary for the adoption of strategic planning. This study allowed the knowledge of the reality of a group of micro and small brazilian companies, in addition to the knowledge of their managers, regarding the implementation of strategic planning and the factors associated with this tool. Keywords: Strategic Planning. Micro and Small Businesses. Survival. El mercado brasileno actual se caracteriza por la creciente participacion de Micro y Pequenas Empresas (MYPE), que son cada vez mas importantes para el desarrollo del escenario economico, laboral, empresarial y general del pais. A pesar de esto, la tasa de mortalidad de estas empresas es considerable, y una de las principales razones que se dan para este escenario es la falta de planificacion estrategica. Por lo tanto, el presente trabajo tiene como objetivo identificar si las Mypes brasilenas adoptan la planificacion estrategica y si una aplicacion concreta de esta herramienta influye en la supervivencia y el progreso de estos negocios. Con el desarrollo de una investigacion cualitativa y cuantitativa, de caracter descriptivo, y la aplicacion de un cuestionario a gerentes de un grupo de micro y pequenas empresas brasilenas, se obtuvieron datos primarios sobre el desarrollo y aplicacion de la planificacion estrategica en la