Turning challenges into opportunities: supply chain management as competitive advantage/Transformando desafios em oportunidades: a gestao da cadeia de suprimentos como vantagem competitive/Convirtiendo desafios en oportunidades: la gestion de la cadena de suministro como ventaja competitiva

Supply chain management plays a fundamental role in the competitiveness of companies and organizations, as it directly affects the efficiency of operations, cost reduction and customer satisfaction. This article seeks to analyze how effective supply chain management can contribute to the growth of business competitiveness and what are the main challenges faced by companies in this process. A bibliographic survey methodology was used to provide a detailed scenario on the topic. Supply chain management is crucial for improving operational efficiency, promoting sustainability, and responding quickly to market dynamics, standing out as a competitive advantage in the global business scenario. The challenges that were identified include the complexity generated by globalization, the volatility of demand, the need for sustainable and ethical practices, as well as risk management. Although these obstacles exist, efficient supply chain management provides relevant opportunities for companies to improve their competitive position by reducing costs, improving quality and increasing customer satisfaction. Finally, it is possible to conclude that although supply chain management can present significant challenges, effectiveness is seen as essential for business success in the current competitive environment, requiring companies to take an integrated and strategic approach. Keywords: Management. Supply Chain. Challenges. Competitiveness. A gestao da cadeia de suprimentos possui um papel fundamental na competitividade das empresas e organizacoes, de modo que afeta diretamente a eficiencia das operacoes, reducao dos custos e satisfacao dos clientes. Este artigo tem visa analisar como a efetiva gestao da cadeia de suprimentos pode contribuir para o crescimento da competitividade empresarial e quais sao os principais desafios enfrentados pelas empresas nesse processo. Foi usada uma metodologia de levantamento bibliografico para fornecer um cenario detalhado sobre o tema. A gestao da cadeia de suprimentos mostra-se crucial para aprimorar a eficiencia operacional, propiciar a sustentabilidade, e responder de forma agil as dinamicas do mercado, destacandose como uma vantagem competitiva no cenario empresarial global. Os desafios que foram identificados incluem a complexidade gerada pela globalizacao, a volatilidade da demanda, a necessidade de praticas sustentaveis e eticas, como tambem da gestao dos riscos. Embora existam esses obstaculos, a gestao eficiente da cadeia de supr