Use of ChatGPT and Tripadvisor data for discovering positive and negative aspects of the BioParque Vale Amazonia and the Carajas National Forest between 2014 and 2022/Uso de dados do ChatGPT e do Tripadvisor para descoberta de aspectos positivos e negativos do BioParque Vale Amazonia e da Floresta Nacional de Carajas entre 2014 e 2022/Uso de datos de ChatGPT y Tripadvisor para descubrir aspectos positivos y negativos del BioParque Vale Amazonia y del Bosque Nacional de Carajas entre 2014 y 2022

The BioParque Vale Amazonia and the Carajas National Forest are tourist attractions that have their gateway in the city of Parauapebas, southeast of the State of Para, approximately 720 km from the capital, Belem. Many people visit these places daily, and a portion of them record reviews about their...

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Veröffentlicht in:GeSec : Revista de Gestão e Secretariado 2024-05, Vol.15 (5)
Hauptverfasser: de Souza, Alan Marcel Fernandes, Brandao, Afonso Cesar Lelis, Paolo, Italo Flexa Di, Conte, Thiago Nicolau Magalhaes de Souza, Miranda, Jessica da Silva, Quinto, Wanderson Alexandre da Silva
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Zusammenfassung:The BioParque Vale Amazonia and the Carajas National Forest are tourist attractions that have their gateway in the city of Parauapebas, southeast of the State of Para, approximately 720 km from the capital, Belem. Many people visit these places daily, and a portion of them record reviews about their experiences on the internet. One of the platforms that collects such data is Tripadvisor, thus constituting it an important data source to understand the positive and negative aspects of these places, from the perspective of visitors. The aim of this study was to measure the degree of satisfaction and dissatisfaction of visitors to the BioParque and forest based on sentiment analysis, automatically conducted by ChatGPT, of 244 reviews extracted from Tripadvisor. Approximately 90% of the reviews for both places were classified as positive; about 4% as neutral, and around 6% as negative. These figures reflect how wellpreserved the areas are. However, dissatisfaction regarding outdated information on the BioParque's website and the sanitation of some areas of the forest were reported. These results are valuable for supporting the management of these spaces and for the constant improvement of the visitor experience, that can monitor visitors' perspectives over time, aiming to improve their experiences. Keywords: Reviews. Sentiment Analysis. Artificial Intelligence. Data. O BioParque Vale Amazonia e a Floresta Nacional de Carajas sao atracoes turisticas que tem sua porta de entrada na cidade de Parauapebas, sudeste do Estado do Para, a aproximadamente 720 km da capital, Belem. Muitas pessoas visitam esses lugares diariamente, e uma parte delas registra avaliacoes sobre suas experiencias na internet. Uma das plataformas que recebe esses dados e o Tripadvisor, constituindo-se assim numa importante fonte de dados para compreender os aspectos positivos e negativos desses locais, na perspectiva dos visitantes. O objetivo deste estudo foi medir o grau de satisfacao e insatisfacao dos visitantes do bioparque e da floresta com base na analise de sentimento, realizada automaticamente pelo ChatGPT, de 244 avaliacoes extraidas do Tripadvisor. Aproximadamente 90% das avaliacoes de ambos os locais foram classificadas como positivas; cerca de 4% como neutro e cerca de 6% como negativo. Esses numeros refletem o quao bem preservadas as areas estao. Porem, foi relatada insatisfacao com informacoes desatualizadas no website do bioparque e com o saneamento de algumas areas da floresta
ISSN:2178-9010
2178-9010
DOI:10.7769/gesec.v15i5.3796