Generic strategic positioning and organizational configurations in private micro-clinics/Posicionamiento estratégico genérico y configuraciones organizacionales en microclínicas privadas/Posicionamento estratégico genérico e configuração organizacional em microclínicas privadas

By linking concepts and ideas from the private health services (PHS) and Knowledge-Intensive Business Services (KIBS) literature with Porter's generic framework, this paper aims to identify the competitive positioning at a micro-clinic level in the private health services industry and to examine the perceived role of the institutions and intellectual capital associated with each one. A Qualitative Comparative Analysis (QCA) was used.