URBAN STAKEHOLDERS' PERCEPTIONS AND POPULAR PARTICIPATION IN THE IMPLEMENTATION OF THE NEIGHBORHOOD PLAN: THE CASE OF JARDIM LAPENNA, SAO PAULO, BRAZIL/Percepções dos stakeholders urbanos e participação popular na implementação do Plano de Bairro: o caso do Jardim Lapenna, São Paulo, Brasil/Percepciones de los actors urbanos y participación popular en la implementación del Plan Vecinal: el caso de Jardim Lapenna, São Paulo, Brasil

Introduction: The Neighborhood Plan is a participatory tool present in the Sao Paulo City Master Plan that seeks to reduce inequalities and improve the quality of life for urban populations at the neighborhood level. However, the lack of real examples of its implementation makes it difficult to analyze its potentials and challenges. In this context, the implementation initiative of the Jardim Lapenna Neighborhood Plan, based on the engagement of different urban stakeholders, stands out. Objective: This article aims to analyze the perception of urban stakeholders on the Jardim Lapenna Neighborhood Plan, located in the Sao Miguel Paulista district, in the eastern region of the city of Sao Paulo. Methodology: This is an exploratory study, with a qualitative approach based on a case study, document analysis, and semi-structured interviews. Originality/Relevance: The preliminary literature review indicates a lack of studies that allow for a critical analysis, from the perspective of residents and experts, of the experience gained through this important urban planning tool. Thus, this article contributes to filling this gap. Results: The results identified important actions to promote popular participation that highlight the relevance of the tool, as well as existing obstacles to the construction of a truly democratic urban space. Social Contributions/ to Management: In this context, the results bring social contributions to urban management and planning at the neighborhood level, highlighting points that could serve for the improvement of the analyzed Neighborhood Plan or for the implementation of similar initiatives in other Brazilian urban areas. Keywords: Urban planning; Community engagement; Neighborhood planning; Social inequality; Urban development. Introdução: O Plano de Bairro é um instrumento participativo presente no Plano Diretor de São Paulo, que busca reduzir desigualdades e melhorar a qualidade de vida da população urbana no âmbito do bairro. No entanto, a falta de exemplos reais de sua aplicação dificulta a análise de seus potenciais e desafios. Nesse contexto, destaca-se a iniciativa de implantação do Plano de Bairro do Jardim Lapenna, a partir do engajamento de diferentes stakeholders urbanos. Objetivos: Este artigo tem como objetivo analisar a percepção de stakeholders urbanos sobre o Plano de Bairro do Jardim Lapenna, localizado no distrito de São Miguel Paulista, na Zona Leste do Município de São Paulo. Metodologia: Trata-se de um estudo exp