Netnography for the production and analysis of contradictions in a banking activity/A netnografia para producao e analise de contradicoes em uma atividade bancaria/ La netnografia para produccion y analisis de contradicciones en una actividad bancaria

This study is based on the Activity Theory and observed a Brazilian bank, describing the contradictions raised by netnography in an activity system--one of the bank's employee online communication channels, called the Collaborative Forum. In this channel, employees exchange information, problem...

Ausführliche Beschreibung

Bibliographische Detailangaben

Veröffentlicht in:	Cadernos EBAPE.BR 2022-09, Vol.20 (5), p.593
Hauptverfasser:	Vizentin, Rafael Jonatas, Cassandre, Marcio Pascoal, Bulgacov, Yara Lucia Mazziotti
Format:	Artikel
Sprache:	eng
Online-Zugang:	Volltext
Tags:	Tag hinzufügen Keine Tags, Fügen Sie den ersten Tag hinzu!