COMPLEMENTARY METHODS TO MITIGATE THE MISINTERPRETATION OF RESULTS DUE TO COLLINEARITY IN INTERNATIONAL BUSINESS RESEARCH/METODOS COMPLEMENTARES DE RESOLUCAO DA INTERPRETACAO INCORRETA DO EFEITO DA COLINEARIDADE NAS PESQUISAS DE NEGOCIOS INTERNACIONAIS/METODOS COMPLEMENTARIOS PARA RESOLVER MALA INTERPRETACION DEBIDA A LOS EFECTOS DE LA COLINEALIDAD EN LA INVESTIGACION DE NEGOCIOS INTERNACIONALES

Objectives of the study: to demonstrate the methodological gaps in empirical work that use structural models in the area of International Business, and prescribe complementary methods to mitigate the problem of collinearity. Method: a simulation was developed to evidence the effects of collinearity with respect to the importance and significance of predictors, and actions aimed at controlling the undesired effects of collinearity was developed. Main results: the proposition of complementary methods that include grouping the latent variables that present multicollinearity into a second-order model, and the use of the technique that shows the relative importance of predictors. Theoretical and methodological contributions: the contribution is based on the complementary methods offered for the academic community to conduct empirical research that are laid out by the findings of this research paper. Relevance and originality: from the gaps pointed out in the recent scientific production of the field of knowledge of international business, complementary methods are presented to mitigate the problem of collinearity, which may render the results of empirical studies invalid. Social contributions and management: among the main managerial and social implications achieved through our findings of, we stimulate the development of robust, relevant and reliable empirical research. Keywords Structural equation modeling Multicollinearity International Business Objetivos do estudo: evidenciar lacuna metodologica nos trabalhos empiricos da area de Negocios Internacionais que utilizam modelos estruturais, e prescrever metodos complementares para mitigar o problema da colinearidade. Metodo: empregou-se uma simulacao para evidenciar os efeitos da colinearidade em relacao a importancia e significancia dos preditores, e apresentados metodos voltados ao controle do efeito indesejado da colinearidade. Principais resultados: proposicao de metodos complementares que incluem o agrupamento das variaveis latentes que apresentam multicolinearidade em modelos de segunda ordem, e a utilizacao da medida de importancia relativa dos preditores. Contribuicoes teoricas e metodologicas: a contribuicao se da frente a prescricao de tecnicas oferecidas a comunidade academica para a realizacao de pesquisas empiricas, que foram alcancadas pelo presente estudo. Relevancia e originalidade: a partir das lacunas apontadas na producao cientifica recente do campo de conhecimento dos Negocios Internacionais