A GAME TO TEACH AND APPLY DESIGN THINKING FOR INNOVATION/UM JOGO PARA ENSINAR E APLICAR O DESEIGN THINKING PARA INOVACAO/UN JUEGO PARA ENSENAR Y APLICAR EL DESIGN THINKING EN LA INNOVACION

Objective: Develop and apply a game to facilitate the use of design thinking for innovation. Method: The construction of the game was based upon the Constructivism Theory. The game was developed following the steps of: (i) understanding the target audience and the context; (ii) defining learning objectives; (iii) structuring the experience; (iv) identifying resources and applying gamification elements; (v) evaluation. Originality/Relevance: Design Thinking emerges as an alternative to improve the innovation process in companies. To facilitate this innovation process, this paper presents a game, through its development and application, based on the principles and stages of Design Thinking, focusing on difficulties of its implementation. Results: The game provides an iterative passage through all stages of the design thinking, giving a holistic view of the process, starting with a deep understanding of the problem, and coming to a design solution. Social / management contributions: The results of the game application have shown its potential to: (i) ease teamwork, avoiding negative discussions and providing active participation from all students; (ii) lead to insight generation in a comprehensible way, making clear the difference between insights and ideas; (iii) simplify the use of inspiring methods and techniques (such as Persona, Empathy Map and Napkin Pitch); (iv) develop creative confidence; (v) provide a pleasant and motivating learning environment for collaborative multidisciplinary work. Theoretical/Methodological contributions: The game provides a method for building serious games and the game as a method of applying Design Thinking for Innovation. Keywords: Innovation. Design. Design thinking. Game. Objetivo: Desenvolver e aplicar um jogo para facilitar o uso do design thinking para inovacao. Metodo: A construyo do jogo foi baseada na Teoria do Construtivismo. O jogo foi desenvolvido seguindo as etapas de: (i) compreensao do publico-alvo e do contexto; (ii) definir objetivos de aprendizagem; (iii) estruturacao da experiencia; (iv) identificar recursos e aplicar elementos de gamificacao; (v) avahado. Originalidade / Relevancia: O Design Thinking surge como alternativa para melhorar o processo de inovado nas empresas. Para facilitar esse processo de inovado, este artigo apresenta um jogo, por meio de seu desenvolvimento e aplicado, baseado nos principios e etapas do Design Thinking, com foco nas dificuldades de sua implementacao. Resultados: O jogo f