Business models in the public domain: the public governance canvas/ Modelos de negocio na esfera publica: o modelo canvas de governanca publica/ Modelos de negocio en la esfera publica: el modelo Canvas de Gobernanza Publica

This study aims to put forward a public governance ontology, based on robust business literature and a structured public governance concept, to aid in improving understanding, communication, innovation, and measurements in public ventures. The ontology approach is combined with design science to develop a "public governance canvas model," which conveys different descriptions of governance arrangements of given public ventures. The product of this research is a model that forms the ideal structure of new strategic management and information tools, as well as offers other benefits relating to measurement and evaluation. Finally, the canvas model is applied in three different institutional contexts of public management. Further development of this review could be accomplished by applying this model to organizations that generate important outcomes for both practitioners and academics. Keywords: Business Models. Public Governance. Design Science. Innovation. Public Ventures. O objetivo deste estudo e apresentar uma ontologia de governanca publica, baseada em robusta literatura em modelos de negocios e em um conceito de governanca publica estruturado, a fim de melhorar a compreensao, comunicacao, inovacao e mensuracao nas iniciativas publicas. A abordagem ontologica e combinada com a ciencia de design para desenvolver um