Precios justos y tendencias de venta de productos agropecuarios mexicanos a intermediarios /Fair Prices and Sale Trends for Mexican Farming Products Sold to Intermediaries

El objetivo de este articulo es analizar el establecimiento de precios justos y las practicas de venta a intermediarios, en el contexto de la problematica que aqueja a pequenos productores agropecuarios en ocho municipios de Yucatan, Mexico. El enfoque de la investigacion es mixto y, por este motivo, se aplicaron tecnicas a nivel comparativo relacional, se construyeron modelos de regresion logistica binaria y se realizaron entrevistas semiestructuradas. Los resultados obtenidos contradicen la idea de que estos productores se dirigen, principalmente, a los intermediarios para venderles sus productos, en caso de que estos tengan algun tipo de problema con respecto a la tierra, la produccion, la comercializacion, el transporte o la falta de precios justos. Palabras clave: Comercio justo, productos agropecuarios, precios justos, pobreza, desarrollo local. This article aims to analyze the fair pricing as well as the practices of selling to intermediaries in the context of the problems undergone by the small farming producers in eight towns in Yucatan, Mexico. The research is developed under a combined approach. To do so, relational comparative techniques were applied, binary logistic regression models were developed and semi-structured interviews were carried out. The results go against the idea that these producers want to contact mainly the intermediaries in order to have their goods sold in the case of any problem related to the land, production, marketing, transport or a lack of fair prices. Keywords: Fair trade, farming products, fair prices, poverty, local development.