Resources to matrix control of mental activity in information environmen/Recursos para el control matricial de la actividad mental en entornos de informacion

The analysis of information resources to influence mass consciousness and personality behavior is rather topical in social sciences as media tends to control the public sphere for political purposes. This article aims to research resources to control mental activity that is connected with framing communication techniques analysis, particularly identifying matrix techniques to manipulate the subject's cognitive orientation in the communication field. It has been emphasized that orientation in the network social sphere is realized in hierarchically organized information.