Analysis and Reflection on the Status of Pet Dog Food in Marketing and Brand Loyalty Management

China's pet food market has developed rapidly in recent years, especially pet dog food. However, the situation of domestic brands is not optimistic, and international brands firmly occupy a dominant position. The reasons for this are the differences in marketing methods and the lack of brands. Therefore, it is necessary to actively analyze and think about the status of pet dog food marketing and brand loyalty management. The purpose of this article is to explore the current status of pet dog food marketing methods and brand loyalty management. A questionnaire survey was conducted on residents of pet dogs to investigate the population composition, purchase preferences, consumer psychology, and consumption of pet food for residents Behavior and information acquisition channels to obtain an analysis of dog food's marketing methods and brands. The research results show that in terms of the publicity methods that attract consumers 'attention, the Internet is the most noticeable, accounting for 34.1%. This shows the importance of the Internet in obtaining information for consumers and is also a need for pet food companies in the marketing process. The way to pay attention. The second place is 25.3% of TV ads. This traditional media still has an important influence on the dissemination of information. Outdoor billboards, shopping mall promotions and newspaper and magazine advertisements account for 17.6%, 15.4%, and 7.7%. Key words: Pet Dog Food, Marketing Methods, Brands Research, Consumer Groups