PHYSICIANS-PHARMACEUTIC INDUSTRY RELATIONSHIP: WHERE DOES ITS VALUE COME FROM?/RELACIONAMENTO MEDICOS-INDUSTRIA FARMACEUTICA: DE ONDE VEM SEU VALOR?/RELACION MEDICOS-INDUSTRIA FARMACEUTICA: ?DE DONDE VIENE SU VALOR?

This quantitative article uses Structural Equation Modeling based on Partial Least Squares to identify global criteria that physicians perceive that create relationship value with their suppliers, under strategies aiming at loyalty strategies used by pharmaceutical industry. Latent variables persona...

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Veröffentlicht in:	Revista Eletrônica de Estratégia & Negócios 2017-05, Vol.10 (2), p.125
Hauptverfasser:	Neto, Luiz Antonio Ramos, Troccoli, Irene Raguenet, Vieira, Paulo Roberto da Costa
Format:	Artikel
Sprache:	por
Online-Zugang:	Volltext
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