Master of the art of persuasion;To Bill Bernbach, advertising was an art, not a science -- ``a subtle, ever-changing art, defying formulization, flowering on freshness, and withering on imitation.'' But it also was an art that never lost sight of its purpose: selling the product

Bibliographische Detailangaben

Veröffentlicht in:	Advertising age 1999-11, Vol.70, p.c36
1. Verfasser:	Danzig, Fred
Format:	Artikel
Sprache:	eng
Online-Zugang:	Volltext
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