Gender representations in Facebook Fan Page's digital comments/Representaciones de genero en comentarios digitales en dos Fan Page de Facebook/Representacoes do genero nos comentarios digitais em dois Fan Page de Facebook

(analytical): This paper aims examining discursive representations about gender stereotypes in digital comments posted by young people in Facebook. We assume that traditional gender stereotypes representations remain in force. We chose the comments made by young people in six different pictures posted on two Fan Pages from two Media young personalities in the last year. We chose the pictures under the criteria of spontaneity. We collected the comments made by followers, obtaining 1646 comments. We analyzed the discursive strategies of nomination and predication on such comments. The analysis revealed that building up identities upon the exposition of the intimacy is a common resource, which implies that the category of extimacy is necessary for understanding ciber-discursive productions made by young people.