Typography application dimensions and factors in digital books/Dimensoes e fatores de aplicacao da tipografia em livros digitais

Typography is present in the book's historical development. Responsible for composing texts, this resource is considered an essential element in the publishing design. With digital medias, the publishing began to include in their scope several potentialities offered by this media. In this sense, it is perceived that the digital publishing design depends on a specific scope of knowledge, different from printed publishing. Thus, is evident that the texts presentation and configuration in digital books, that is, typography application, requires adaptations. In this way, the present research aimed to designate the main typography application factors in digital books. For this, the research covered four phases: literature review, prospective study, analysis of samples, results and discussions. As a result, it reached four dimensions, composed by typography application factors in digital books. These four dimensions aim to contribute in the development digital books design, namely: formal, composition, technical and technological. The formal dimension brings together factors related of letters, and the compositions of words, phrases and paragraphs of text. The composition dimension deals with the information hierarchy and the relationship between text and other media present in page. The technical dimension addresses specific factors about typefaces and, in turn, the technological dimension reflects procedures and actions that involves typography as an interactive element in digital context. typography, digital book, design factors A tipografia esta presente no desenvolvimento historico do livro. Responsavel por compor textos, esse recurso e considerado elemento essencial no design de publicacoes. A partir da insercao em meios digitais, as publicacoes passaram a incluir em seu escopo diversas potencialidades oferecidas por este meio. Nesse sentido, percebe-se que o design das publicacoes digitais depende de um escopo de conhecimentos especificos, diferenciado das publicacoes impressas. Assim, evidencia-se que a forma de apresentacao e configuracao dos textos em livros digitais, quanto a aplicacao da tipografia, requer adaptacoes. Diante do exposto, a presente pesquisa teve por objetivo designar os principais fatores de aplicacao da tipografia em livros digitais. Para tanto, percorreu quatro fases: revisao de literatura, estudo prospectivo, analise de exemplares, resultados e discussoes. Como resultado, chegou-se a quatro dimensoes, compostas pelos fatores de apl