Assessment indicators for public broadcasters' news services/INDICADORES DE EVALUACIÓN DE LOS SERVICIOS INFORMATIVOS DE LA RADIOTELEVISIÓN PÚBLICA

Reputation, credibility, and accountability are the cornerstones of governing public service media in order to sustain and increase its legitimacy in society. To achieve this objective the management policies of public service media must be maintained and enhanced according to their mission. It is also necessary to develop strategies to improve the communication of the social value of pubic broadcasting in the media ecosystem. On this basis, this paper discusses the need for and challenges of stabilizing assessment indicators for public broadcasters' news services.