The political communication in the "Social media": comparative analysis of the campaign of Barack Obama and Hillary Clinton in 2008/La comunicacion politica en los "social media": analisis comparado de la campana de Barack Obama y Hillary Clinton en 2008

The present research aims to analyze online communication Democratic Party of the United States in 2008 primary elections. The interest of the topic covered in this research is the fact observed by studying political communication in recent times, a change of language because of the technological revolution, the development of new channels and media, and the involvement of the citizens of this technological development.