Brands and image of a country: considerations on the World Cup 2014 and the promotion of Brazil/Marca e imagem de um pais: consideracoes sobre a Copa do Mundo 2014 e a promocao do Brasil/La marca y imagen de un pais: consideraciones para la Copa del Mundo 2014 y la promocion de Brasil

The activities of place marketing are characterized as a tool for the management of exchanges that occur within territorial matters enabling the attraction of investment and resources to ensure socioeconomic development of the place. In this context, the FIFA World Cup is an important asset of attra...

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Veröffentlicht in:	Podium : sport, leisure and tourism review leisure and tourism review, 2013-07, Vol.2 (2), p.95
1. Verfasser:	Ocke, Marco Antonio
Format:	Artikel
Sprache:	por
Schlagworte:	Analysis Brand names
Online-Zugang:	Volltext
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