The contributions of corporative entrepreneurship to the implementation of strategies/As contribuicoes do empreendedorismo corporativo a implementacao de estrategias/Los aportes de la aplicación de emprendimiento estrategias empresariales

The process of implementation of strategy in organizations, as pointed by some researches, rarely achieve an outcome above 20%, which suggests the existence of a gap between what is planned and what effectively is carried out. The aim of this essay is to establish a connection between two of the most used subjects on the strategy field, supporting solutions to the problems of the implementation of strategy through the employment of corporative entrepreneurship. As result, six propositions are presented that point to the corporative entrepreneurship as a viable solution to some of the main problems to the implementation: an unsuitable translation of the strategy and vision, inefficient communication of strategy, lack of commitment, performance and leadership competence, and finally, power system and status quo of the cultural organization. Future sketches indicate the empiric investigation of suggested proposals.