What does the future of search engine optimization hold?

Today Internet has become a vital part of our everyday life. Accordingly, for businesses to grow, being active and visible on the Internet is a new requirement. On the other hand, based on confirmed study results, the most important gateways to web are search engines whose significance has led to foundation of a new field of research: Search Engine Optimization (SEO). In the present study the previous, current and prospective future approaches in SEO are examined and it is shown that it is an important requirement for success of websites to be considered. In addition, a number of suggestions are given to webmasters who are interested in the latest SEO strategies, in the final part of this paper.