Internet privacy seals: user perception in Spain/Los logotipos de privacidad en Internet: percepcion del usuario en Espana
In this paper we analyze the importance that privacy has in the digital age. It represents one of the aspects which can generate distrust in the consumer or user of Internet. In order to guarantee that those companies which operate in Internet are respectful of the user's rights, it has been de...
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Veröffentlicht in: | RISTI : Revista Ibérica de Sistemas e Tecnologias de Informação 2013-12 (12), p.49 |
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Zusammenfassung: | In this paper we analyze the importance that privacy has in the digital age. It represents one of the aspects which can generate distrust in the consumer or user of Internet. In order to guarantee that those companies which operate in Internet are respectful of the user's rights, it has been designed logos for the adherence to a list of good practices in the field of privacy. One of the most important objectives of this paper is to emphasize that such instruments provide a useful complement to the legal regulations. However, it will be done an empirical study, based on the open semi-structured interview, and designed to determine the effects that these icons have on their receivers. We have delimited the present study to logos operating in Spain, regardless of their origins, because some of them are outsiders. Keywords: trust; confidentiality; Internet; privacy; seals. En este trabajo analizamos la relevancia que la privacidad tiene en la era digital. Representa uno de los aspectos susceptibles de generar desconfianza en el consumidor o usuario que recurre a Internet. Para garantizar que las empresas que operan en la Red son respetuosas con los derechos de los usuarios, se han ideado logotipos acreditativos de la adhesion a un elenco de buenas practicas en el ambito de la privacidad. Uno de los objetivos fundamentales del presente articulo es poner de relieve que tales instrumentos constituyen un util complemento de la normativa legal. Igualmente se realiza un estudio empirico, sobre la base de una entrevista semiestructurada abierta, dirigido a conocer los efectos que estos iconos tienen respecto a sus destinatarios. Hemos delimitado el presente estudio a los logotipos que operan en Espana, con independencia del origen de los mismos, dado que algunos son foraneos. Palabras-clave: confianza; confidencialidad; Internet; privacidad; sellos. |
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ISSN: | 1646-9895 |
DOI: | 10.4304/risti.12.49-63 |