Predictions as lies in Ceara, Brazil: the intersection of two cultural models/Previsoes enquanto mentiras no Ceara, Brasil: a intersecao de dois modelos culturais

An examination of the interplay of cultural models of prediction and lie helps explain why climate forecasts are negatively evaluated by subsistence farmers in Ceara, Northeast Brazil. Analysis of linguistic differences between farmers and meteorologists reveals underlying conceptual differences that result in farmers interpreting the forecasts as false statements. Distrust of government, the unmet expectation of optimistic predictions, and the existence of alternative forecasts by traditional "rain prophets" create a context in which state meteorologists are called liars. Material context and emotions are shown to be crucial components of the models. [Keywords: Prediction, lie, cultural model, expert discourse, Northeast Brazil]