THE DIRECT APPROACH: The IPA's Hamish Pringle argues that the ever-growing portfolio of communication channels makes it crucial for direct campaigns to focus on brand and response

THE DIRECT APPROACH: The IPA's Hamish Pringle argues that the ever-growing portfolio of communication channels makes it crucial for direct campaigns to focus on brand and response

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Bibliographische Detailangaben
Veröffentlicht in:Campaign (London. 1968) 2003-03, p.26-26
1. Verfasser: Pringle, Hamish
Format: Magazinearticle
Sprache:eng
Schlagworte:
Direct marketing
Marketing industry
Methods
Services
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ISSN:0008-2309