Making more of pharma's sales force: pharmaceutical companies have lost their focus on doctors. The key to higher sales is regaining it

Making more of pharma's sales force: pharmaceutical companies have lost their focus on doctors. The key to higher sales is regaining it

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Veröffentlicht in:The McKinsey quarterly 2002-06, p.86
Hauptverfasser: Elling, Ma, Fogle, Holly J, McKhann, Charles S, Simon, Chris
Format: Magazinearticle
Sprache:eng
Schlagworte:
Drugs
Marketing
Pharmaceutical industry
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ISSN:0047-5394