A dose of collaboration: pharmaceutical company Tyrenco has set itself the goal of growing sales at the same time as cutting operating expenses. But it must do so against the background of two strikingly different corporate cultures in its British and French operations

A dose of collaboration: pharmaceutical company Tyrenco has set itself the goal of growing sales at the same time as cutting operating expenses. But it must do so against the background of two strikingly different corporate cultures in its British and French operations

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Veröffentlicht in:European business forum 2005-09 (22), p.59
Hauptverfasser: Koulikoff-Souviron, Marie, Vidal, Pascal
Format: Magazinearticle
Sprache:eng
Schlagworte:
Brand identity
Pharmaceutical industry
Statistics
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ISSN:1469-6460