For the greater goods: the benefits of modern marketing and advertising are little understood and rarely appreciated. John A. Quelch and Katherine E. Jocz of Harvard Business School on a remarkable American success that has helped the entire world

Gespeichert in:

Bibliographische Detailangaben
Veröffentlicht in:	The American (Washington, D.C. 2006) D.C. 2006), 2008-11, Vol.2 (6), p.72
Hauptverfasser:	Quelch, John A, Jocz, Katherine E
Format:	Artikel
Sprache:	eng
Schlagworte:	Advertising Brand choice Economic aspects Evaluation Marketing Social aspects
Online-Zugang:	Volltext
Tags:	Tag hinzufügen Keine Tags, Fügen Sie den ersten Tag hinzu!

container_end_page
container_issue	6
container_start_page	72
container_title	The American (Washington, D.C. 2006)
container_volume	2
creator	Quelch, John A Jocz, Katherine E
description
format	Article
fullrecord	<record><control><sourceid>gale</sourceid><recordid>TN_cdi_gale_infotracgeneralonefile_A188999526</recordid><sourceformat>XML</sourceformat><sourcesystem>PC</sourcesystem><galeid>A188999526</galeid><sourcerecordid>A188999526</sourcerecordid><originalsourceid>FETCH-LOGICAL-g776-347c430612153c74ef771a9363c550d8110a2b102d182e99e05c2c8de4e394a63</originalsourceid><addsrcrecordid>eNptkE1PwzAMhnsAifHxH_wHOjX9LrcxbQyYhBC7Iy9x20CWTEk2BH-cK2nhOPkQ2X7s13nPoglrsjSuGasuokvn3pOkyOs8n0Q_S2PB9wSdJfRkoTNGuNuxtCVNrfQOTAs7I8hq2KH9IC91B6gFoDiS9dKNuSVQ0ntFcNCBdT4sGikbWuoLcL-3xGUQEVN4NL2G2RReDqR4P2JPGDSt1ASLoc-_B9kV2iNaAXeHIELOwSvvjVFgNCBYGs7BbZCc7cIoRw3uwPnA-R499OigJ7UnMf6HtJfhyk9jlbiOzltUjm7-36tos1xs5qt4_Xz_MJ-t466qyjjLK55nSclSVmS8yqmtKoZNVma8KBIR_Eww3bIkFaxOqWkoKXjKa0E5ZU2OZXYVxX9rO1T0JnVrvEXeBWMtKjPYG8ozVtdN0xTpwE9P8CEE7SQ_MfAL2eGY4w</addsrcrecordid><sourcetype>Aggregation Database</sourcetype><iscdi>true</iscdi><recordtype>article</recordtype></control><display><type>article</type><title>For the greater goods: the benefits of modern marketing and advertising are little understood and rarely appreciated. John A. Quelch and Katherine E. Jocz of Harvard Business School on a remarkable American success that has helped the entire world</title><source>Education Source (EBSCOhost)</source><source>Business Source Complete</source><source>Alma/SFX Local Collection</source><creator>Quelch, John A ; Jocz, Katherine E</creator><creatorcontrib>Quelch, John A ; Jocz, Katherine E</creatorcontrib><identifier>ISSN: 1932-8117</identifier><language>eng</language><publisher>The American Enterprise Institute</publisher><subject>Advertising ; Brand choice ; Economic aspects ; Evaluation ; Marketing ; Social aspects</subject><ispartof>The American (Washington, D.C. 2006), 2008-11, Vol.2 (6), p.72</ispartof><rights>COPYRIGHT 2008 The American Enterprise Institute</rights><woscitedreferencessubscribed>false</woscitedreferencessubscribed></display><links><openurl>$$Topenurl_article</openurl><openurlfulltext>$$Topenurlfull_article</openurlfulltext><thumbnail>$$Tsyndetics_thumb_exl</thumbnail><link.rule.ids>314,776,780</link.rule.ids></links><search><creatorcontrib>Quelch, John A</creatorcontrib><creatorcontrib>Jocz, Katherine E</creatorcontrib><title>For the greater goods: the benefits of modern marketing and advertising are little understood and rarely appreciated. John A. Quelch and Katherine E. Jocz of Harvard Business School on a remarkable American success that has helped the entire world</title><title>The American (Washington, D.C. 2006)</title><subject>Advertising</subject><subject>Brand choice</subject><subject>Economic aspects</subject><subject>Evaluation</subject><subject>Marketing</subject><subject>Social aspects</subject><issn>1932-8117</issn><fulltext>true</fulltext><rsrctype>article</rsrctype><creationdate>2008</creationdate><recordtype>article</recordtype><sourceid/><recordid>eNptkE1PwzAMhnsAifHxH_wHOjX9LrcxbQyYhBC7Iy9x20CWTEk2BH-cK2nhOPkQ2X7s13nPoglrsjSuGasuokvn3pOkyOs8n0Q_S2PB9wSdJfRkoTNGuNuxtCVNrfQOTAs7I8hq2KH9IC91B6gFoDiS9dKNuSVQ0ntFcNCBdT4sGikbWuoLcL-3xGUQEVN4NL2G2RReDqR4P2JPGDSt1ASLoc-_B9kV2iNaAXeHIELOwSvvjVFgNCBYGs7BbZCc7cIoRw3uwPnA-R499OigJ7UnMf6HtJfhyk9jlbiOzltUjm7-36tos1xs5qt4_Xz_MJ-t466qyjjLK55nSclSVmS8yqmtKoZNVma8KBIR_Eww3bIkFaxOqWkoKXjKa0E5ZU2OZXYVxX9rO1T0JnVrvEXeBWMtKjPYG8ozVtdN0xTpwE9P8CEE7SQ_MfAL2eGY4w</recordid><startdate>20081101</startdate><enddate>20081101</enddate><creator>Quelch, John A</creator><creator>Jocz, Katherine E</creator><general>The American Enterprise Institute</general><scope/></search><sort><creationdate>20081101</creationdate><title>For the greater goods: the benefits of modern marketing and advertising are little understood and rarely appreciated. John A. Quelch and Katherine E. Jocz of Harvard Business School on a remarkable American success that has helped the entire world</title><author>Quelch, John A ; Jocz, Katherine E</author></sort><facets><frbrtype>5</frbrtype><frbrgroupid>cdi_FETCH-LOGICAL-g776-347c430612153c74ef771a9363c550d8110a2b102d182e99e05c2c8de4e394a63</frbrgroupid><rsrctype>articles</rsrctype><prefilter>articles</prefilter><language>eng</language><creationdate>2008</creationdate><topic>Advertising</topic><topic>Brand choice</topic><topic>Economic aspects</topic><topic>Evaluation</topic><topic>Marketing</topic><topic>Social aspects</topic><toplevel>online_resources</toplevel><creatorcontrib>Quelch, John A</creatorcontrib><creatorcontrib>Jocz, Katherine E</creatorcontrib><jtitle>The American (Washington, D.C. 2006)</jtitle></facets><delivery><delcategory>Remote Search Resource</delcategory><fulltext>fulltext</fulltext></delivery><addata><au>Quelch, John A</au><au>Jocz, Katherine E</au><format>journal</format><genre>article</genre><ristype>JOUR</ristype><atitle>For the greater goods: the benefits of modern marketing and advertising are little understood and rarely appreciated. John A. Quelch and Katherine E. Jocz of Harvard Business School on a remarkable American success that has helped the entire world</atitle><jtitle>The American (Washington, D.C. 2006)</jtitle><date>2008-11-01</date><risdate>2008</risdate><volume>2</volume><issue>6</issue><spage>72</spage><pages>72-</pages><issn>1932-8117</issn><pub>The American Enterprise Institute</pub></addata></record>
fulltext	fulltext
identifier	ISSN: 1932-8117
ispartof	The American (Washington, D.C. 2006), 2008-11, Vol.2 (6), p.72
issn	1932-8117
language	eng
recordid	cdi_gale_infotracgeneralonefile_A188999526
source	Education Source (EBSCOhost); Business Source Complete; Alma/SFX Local Collection
subjects	Advertising Brand choice Economic aspects Evaluation Marketing Social aspects
title	For the greater goods: the benefits of modern marketing and advertising are little understood and rarely appreciated. John A. Quelch and Katherine E. Jocz of Harvard Business School on a remarkable American success that has helped the entire world
url	https://sfx.bib-bvb.de/sfx_tum?ctx_ver=Z39.88-2004&ctx_enc=info:ofi/enc:UTF-8&ctx_tim=2025-02-07T19%3A01%3A22IST&url_ver=Z39.88-2004&url_ctx_fmt=infofi/fmt:kev:mtx:ctx&rfr_id=info:sid/primo.exlibrisgroup.com:primo3-Article-gale&rft_val_fmt=info:ofi/fmt:kev:mtx:journal&rft.genre=article&rft.atitle=For%20the%20greater%20goods:%20the%20benefits%20of%20modern%20marketing%20and%20advertising%20are%20little%20understood%20and%20rarely%20appreciated.%20John%20A.%20Quelch%20and%20Katherine%20E.%20Jocz%20of%20Harvard%20Business%20School%20on%20a%20remarkable%20American%20success%20that%20has%20helped%20the%20entire%20world&rft.jtitle=The%20American%20(Washington,%20D.C.%202006)&rft.au=Quelch,%20John%20A&rft.date=2008-11-01&rft.volume=2&rft.issue=6&rft.spage=72&rft.pages=72-&rft.issn=1932-8117&rft_id=info:doi/&rft_dat=%3Cgale%3EA188999526%3C/gale%3E%3Curl%3E%3C/url%3E&disable_directlink=true&sfx.directlink=off&sfx.report_link=0&rft_id=info:oai/&rft_id=info:pmid/&rft_galeid=A188999526&rfr_iscdi=true