For the greater goods: the benefits of modern marketing and advertising are little understood and rarely appreciated. John A. Quelch and Katherine E. Jocz of Harvard Business School on a remarkable American success that has helped the entire world

For the greater goods: the benefits of modern marketing and advertising are little understood and rarely appreciated. John A. Quelch and Katherine E. Jocz of Harvard Business School on a remarkable American success that has helped the entire world

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Veröffentlicht in:The American (Washington, D.C. 2006) D.C. 2006), 2008-11, Vol.2 (6), p.72
Hauptverfasser: Quelch, John A, Jocz, Katherine E
Format: Artikel
Sprache:eng
Schlagworte:
Advertising
Brand choice
Economic aspects
Evaluation
Marketing
Social aspects
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ISSN:1932-8117