Darwinian branding: Pam Robertson, director of Brandsmiths says the Ries's build a powerful case as to why businesses operate on Darwinian principles but she's less certain that companies need a new brand to launch in a new market

Darwinian branding: Pam Robertson, director of Brandsmiths says the Ries's build a powerful case as to why businesses operate on Darwinian principles but she's less certain that companies need a new brand to launch in a new market

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Veröffentlicht in:Brand Strategy 2004 (184), p.41
1. Verfasser: Robertson, Pam
Format: Newsletterarticle
Sprache:eng
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ISSN:0965-9390