Marketing's future in an attention-deficit economy: there has never been a more important time to ask what marketing will be like in the future. The world is constantly changing, how could marketing not? Predicting the future may be folly, but there are a number of signposts already pointing the way so here goes

Bibliographische Detailangaben

Veröffentlicht in:	Adweek (2003) 2004-05, Vol.45 (19), p.30
1. Verfasser:	Love, Tim
Format:	Magazinearticle
Sprache:	eng
Schlagworte:	Customer satisfaction Economic aspects Industry forecasts Marketing industry
Online-Zugang:	Volltext
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