Marketing's future in an attention-deficit economy: there has never been a more important time to ask what marketing will be like in the future. The world is constantly changing, how could marketing not? Predicting the future may be folly, but there are a number of signposts already pointing the way so here goes

Marketing's future in an attention-deficit economy: there has never been a more important time to ask what marketing will be like in the future. The world is constantly changing, how could marketing not? Predicting the future may be folly, but there are a number of signposts already pointing the way so here goes

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Bibliographische Detailangaben
Veröffentlicht in:Adweek (2003) 2004-05, Vol.45 (19), p.30
1. Verfasser: Love, Tim
Format: Magazinearticle
Sprache:eng
Schlagworte:
Customer satisfaction
Economic aspects
Industry forecasts
Marketing industry
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ISSN:1549-9553