Evaluating the Effectiveness of Advertising Campaigns in the Fast-Food Industry Using an Analytical Engine

Evaluating the Effectiveness of Advertising Campaigns in the Fast-Food Industry Using an Analytical Engine

Originality/Value: This study's originality lies in its focused examination of traditional marketing campaigns within the context of a modern data analytics framework. By integrating advanced analytical techniques with traditional marketing data, this research bridges the gap between convention...

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Veröffentlicht in:European research studies 2024-04, Vol.27 (S2), p.126
Hauptverfasser: Rymarczyk, Pawel, Figura, Cezary, Wojciechowski, Lukasz, Cwik, Kamila, Stalinski, Piotr
Format: Artikel
Sprache:eng
Schlagworte:
Advertising
Advertising campaigns
Algorithms
Evaluation
Fast food restaurants
Internal combustion engine industry
Marketing research
Sales forecasting
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Zusammenfassung:Originality/Value: This study's originality lies in its focused examination of traditional marketing campaigns within the context of a modern data analytics framework. By integrating advanced analytical techniques with traditional marketing data, this research bridges the gap between conventional marketing approaches and contemporary analytical methodologies.
ISSN:1108-2976