The ultraviolet colour component enhances the attractiveness of red flowers of a bee-pollinated plant

Abstract Aims Bee-pollinated flowers are rarely red, presumably because bees (which lack red receptors) have difficulty detecting red targets. Although the response of bees to red colour has been investigated in lab experiments, most stimuli have been pure red, while the subtle diversity of red as perceived by humans (human-red) has received very limited attention. Here we test the hypothesis that ultraviolet (UV) reflected from human-red flowers enhances their attractiveness to bees, through increased chromatic contrast. Methods Using Onosma confertum (Boraginaceae), a plant with UV-reflecting red flowers that are pollinated by bumblebees, we investigated the effects of UV reflection on pollinator responses by conducting phenotypic manipulation experiments in the field. Colour preferences of flower-naïve bumblebees were also examined. Colour perception by bumblebees was estimated in terms of chromatic and achromatic contrast, based on two different colour perception models. Important Findings We found that both natural and flower-naïve bumblebees strongly preferred visiting UV-reflecting targets compared with UV-absorbing ones. Colour models show that the UV-reflecting flowers exhibit higher spectral purity and higher chromatic contrast against the foliage background, whereas they have similar achromatic contrast in terms of green receptor contrast. These results indicate that the component of UV reflection increases chromatic contrast in O. confertum, enhancing the visual attractiveness of these red flowers to bumblebees. We further infer that the secondary reflectance might be a necessary component in human-red flowers that are primarily pollinated by animals without red receptors, such as bees.