Impact of Shared Bus on Campus Travel and Space Optimization Based on Activity Travel Behavior

Based on the travel analysis of students in the Jiulonghu campus, this paper constructs a small-scale shared bus in the campus, explores the impact of shared traffic on campus travel, promotes the optimization design of campus space environment, and creates a more comfortable and convenient travel space. In order to overcome the shortcomings of the traditional trip-based research, this paper analyzes travel behavior from the perspective of activity-based travel concept framework, considering more activities and travel information. At the same time, in order to improve the richness of information, the explicit preference survey (RP) and the declarative preference survey (SP), which are added to the bus sharing customized travel platform, are used to collect data of personal attributes and travel diary. Firstly, based on the ArcGIS platform, this paper constructs the activity travel path generation tool, dynamic activity density distribution tool, and spatiotemporal path clustering tool and comprehensively analyzes the activity travel mode from the aspects of time distribution, spatial distribution, and category characteristics. Secondly, based on the travel activities, the location selection model (S-MNL) considering the heterogeneity of SP and RP data sources and the activity duration planning model (Cox regression), considering the nonnormal distribution of activity duration are established to analyze the impact of shared bus on students’ travel distance, travel time, and travel frequency. Finally, according to the analysis of modeling results, the impact of shared traffic on campus travel is analyzed, and the optimal design scheme of campus space is given. This paper uses the survey method based on declarative preference SP and the survey method based on explicit preference (RP) to get the actual and hypothetical travel response of travelers, which improves the data richness.