THE RELATIONSHIP BETWEEN GROUP CULTURE AND INTRAPRENEURSHIP: A CASE STUDY FOR HOTEL INDUSTRY

This study which was designed on the relationship between organizational culture and intrapreneurship was conducted to survey the effects of group culture on intrapreneurship. The main purpose of this study is to determine whether the type of organization has a moderation role in the relationship between group culture and intrapreneurship of employees. The research population consists of employees working in non-corporate and corporate hotels in Iskenderun and Adana in Turkey. The analysis of the research was performed by data collected from 255 participants. As a result of study, it was revealed that there are significant and positive relations between group culture and intrapreneurship. The other and most important finding of the study is the type of organization has a moderation effect on the relationship between group culture and intrapreneurship. Group culture and intrapreneurship of employees in corporate hotels are higher than those in non-corporate hotels.