INFLUENCE OF INTERNATIONALIZATION AND INNOVATION ON CORPORATE COMPETITIVENESS/INFLUENCIA DA INTERNACIONALIZACAO E DA INOVACAO NA COMPETITIVIDADE EMPRESARIAL/INFLUENCE OF INTERNATIONALIZATION AND INNOVATION ON CORPORATE COMPETITIVENESS/INFLUENCIA DE LA INTERNACIONALIZACION Y DE LA INNOVACION EN LA COMPETITIVIDAD EMPRESARIAL

Objective: In light of Resource-Based View, we evaluated the influence of internationalization and innovation on corporate competitiveness in firms from BRICS countries traded on the NYSE. Methods: In this descriptive and quantitative study, panel data from 64 nonfinancial firms from BRICS countries traded on the NYSE in the period 2015-2017 were submitted to testing for differences between means, Pearson correlation analysis and multiple linear regression. Main results: The results of the regressions were consistent with the findings from the testing for differences between means and the Pearson correlation analysis, having failed to detect a significant association between the study variables (internationalization and innovation) and corporate competitiveness. However, the presence of innovation strategies had a relevant impact on profitability, indicating that the greater the profitability, the smaller the competitiveness. Relevance/originality: Internationalization and innovation are frequent topics in the literature, but the combination of these two constructs and their influence on corporate competitiveness--arguably a topic of considerable economic relevance to organizations--has not been sufficiently explored. Moreover, few empirical studies have evaluated competitiveness proxied by the Herfindahl-Hirschman index. Theoretical/methodological contributions: Our study makes a significant methodological contribution by employing internationalization and innovation as multidimensional metrics in the analysis of the ability of international involvement and strategic resource adaptation to generate competitive advantage. Key words Internationalization Innovation Competitiveness BRICS Objetivo: Investigar a influencia da internacionalizacao e da inovacao na competitividade em empresas de paises do BRICS listadas na Nyse, sob a perspectiva da VBR. Metodo: De cunho descritivo e abordagem quantitativa, a pesquisa utiliza o teste de diferencas entre medias, a correlacao e a regressao linear multipla com dados em painel, para analise de dados de 2015 a 2017, de 64 empresas nao financeiras sediadas em paises do BRICS listadas na Nyse. Principais resultados: Corroborando os achados constatados nos testes de diferencas entre medias e correlacao de Pearson, os resultados da regressao indicam que os indicadores de internacionalizacao e os de inovacao nao exercem influencia sobre a competitividade das empresas. Ressalte-se, porem, que, na presenca de estrategias de i