Chinese Detergent Ad Leads to Global Media Outcry

This critical incident was prepared by the author and is intended to be used as a basis for class discussion. The views represented here are those of the author and do not necessarily reflect the views of the Society for Case Research. The views are based on professional judgment. Copyright [c] 2019...

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Veröffentlicht in:	Journal of critical incidents 2019-01
1. Verfasser:	Berger, Karen A
Format:	Artikel
Sprache:	eng
Schlagworte:	Advertising executives Detergents Social media Television
Online-Zugang:	Volltext
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