Chinese Detergent Ad Leads to Global Media Outcry

Chinese Detergent Ad Leads to Global Media Outcry

This critical incident was prepared by the author and is intended to be used as a basis for class discussion. The views represented here are those of the author and do not necessarily reflect the views of the Society for Case Research. The views are based on professional judgment. Copyright [c] 2019...

Ausführliche Beschreibung

Gespeichert in:
Bibliographische Detailangaben
Veröffentlicht in:Journal of critical incidents 2019-01
1. Verfasser: Berger, Karen A
Format: Artikel
Sprache:eng
Schlagworte:
Advertising executives
Detergents
Social media
Television
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Beschreibung
Zusammenfassung:This critical incident was prepared by the author and is intended to be used as a basis for class discussion. The views represented here are those of the author and do not necessarily reflect the views of the Society for Case Research. The views are based on professional judgment. Copyright [c] 2019 by the Society for Case Research and the author. No part of this work may be reproduced or used in any form or by any means without the written permission of the Society for Case Research.
ISSN:1943-1872