Death in a postcard: one company, two newspapers, three victims/Morte no cartao postal: uma empresa, dois jornais e tres vitimas

In this essay, we analyze the narrative configuration of urban violence in two newspapers of the same editorial group (O Globo e Extra, both from Infoglobo), from the covers and stories published about an armed robbery that had a strong mass media repercussion. We study how the characters of victim and aggressor compose each narrative, relating them to the notions of politics of pity and virtual victim. We conclude that victims of different orders are in question: fatal, social and virtual. The study highlights how, beyond the "raw fact", journalistic narrative can configure an event in different ways, since the newspapers need to individualize themselves in the editorial market and, therefore, give several intelligibilities to the social experience of violence, according to different dramatic projects. Keywords: journalism; narrative; violence; crime. Analisamos as configuracoes da violencia urbana nas narrativas jornalisticas de dois jornais da Infoglobo (O Globo e Extra) a partir da analise de capas e materias sobre um caso de latrocinio de grande repercussao midiatica. Investigamos como os personagens de vitima e de agressor compoem cada narrativa, relacionando-os as nocoes de "politica da piedade" e "vitima virtual". Concluimos que estao em jogo nesse enredo vitimas de varias ordens: fatais, sociais e virtuais. O estudo evidencia como, para alem do "fato em bruto", as narrativas jornalisticas podem configurar um acontecimento de maneiras diferentes, ja que os jornais precisam se individualizar no mercado editorial e, portanto, oferecem leituras diversas para a experiencia social da violencia de acordo com projetos dramaticos diferentes. Palavras-chave: jornalismo; narrativa; violencia; criminalidade.