SNAPPING UP THE MARKET: THE ROCK HAMBURGUERIA CASE/ABOCANHANDO O MERCADO: O CASO DA ROCK HAMBURGUERIA

This study case aims to offer the students an opportunity of experiencing relevant situations to the marketing context, from the management analysis of Rock Hamburgueria, an establishment that sells gourmet burgers in a competitive environment. The restaurant, opened in 2014 in Florianopolis, SC, Br...

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Veröffentlicht in:	Administração (São Paulo) 2017-01, Vol.18 (1), p.153
Hauptverfasser:	Kieling, Ana Paula, Hoffmann, Estela Maria, Boeing, Ricardo
Format:	Artikel
Sprache:	spa
Schlagworte:	Case studies Management science Marketing Restaurants Target marketing
Online-Zugang:	Volltext
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