Information and Communication Technologies in higher education : An analysis of the variables that influence its adoption/ Tecnologias da informacao e comunicacao como inovacao no ensino superior presencial: uma analise das variaveis que influenciam na sua adocao

Information technology, once used only as a distance learning modality, is increasingly present in face-to-face teaching, making it hybrid. Research on the variables that influence the adoption of these technological innovations by students, identifying the relationship between these variables can contribute to the creation of more effective teaching and management strategies in higher education institutions. The aim of this article was to identify the variables that contribute to technological innovation in the virtual learning environment--AVA / Webaula, taking into account the aspects that may contribute to its adoption as a tool to support higher education in person. The study used Rogers's Theory of Diffusion and Adoption of Innovation (1983), improved by Moore and Benbasat (1991) and contextualized by Perez (2006) as a theoretical basis. The research was exploratory, bibliographical and empirical. We conducted a case study with 122 students from the Administration and Law courses of Faculdade Estacio de Vila Velha. We collected data through a questionnaire with 25 closed questions and the model structured in SPSS software. The research concluded that the variables relative advantage, image, compatibility, demonstration of results affected significantly in the adoption / use of Webaula. [C] 2017 Departamento de Administracao, Faculdade de Economia, Administracao e Contabilidade da Universidade de Sao Paulo--FEA/USP. Published by Elsevier Editora Ltda. This is an open access article under the CC BY-NC-ND license ( Keywords: Innovation; Information technology; Distance learning As tecnologias da informacao, antes usadas apenas na modalidade de ensino a distancia (EAD), estao cada vez mais presentes no ensino presencial e o tornaram hibrido. Pesquisar sobre as variaveis que influenciam a adocao dessas inovacoes tecnologicas por parte dos alunos e identificar a relacao existente entre essas variaveis pode contribuir para a criacao de estrategias de ensino e gestao mais eficazes nas instituicoes de ensino superior. Diante disso, o artigo teve como objetivo geral identificar as variaveis que contribuem para a inovacao tecnologica no ambiente virtual de aprendizagem--AVA/Webaula--e levou em consideracao os aspectos que podem contribuir para a sua adocao como ferramenta de apoio ao ensino superior presencial. O estudo usou como base teorica a Teoria da Difusao e Adocao da Inovacao de Rogers (1983), aprimorada por Moore e Benbasat (1991) e contextualizada por