GreenPoop: Drawback or Selling Point for Burger King's Halloween Whopper?

GreenPoop: Drawback or Selling Point for Burger King's Halloween Whopper?

This critical incident was prepared by the authors and is intended to be used as a basis for class discussion. The views represented here are those of the authors and do not necessarily reflect the views of the Society for Case Research. The views are based on professional judgment.

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Veröffentlicht in:Journal of critical incidents 2017-01, Vol.10, p.103
Hauptverfasser: Brotherton, Timothy P, Leong Ho, Henry Wai
Format: Artikel
Sprache:eng
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Zusammenfassung:This critical incident was prepared by the authors and is intended to be used as a basis for class discussion. The views represented here are those of the authors and do not necessarily reflect the views of the Society for Case Research. The views are based on professional judgment.
ISSN:1943-1872