Impact of the Mass Media in Changing Attitudes Towards Violence Against Women in Bangladesh: Findings from a National Survey

To date, there have been no nationally representative studies examining the influence of media on norms regarding violence against women (VAW) among the general population. Data for this study came from the 2011 Bangladesh Demographic and Health Surveys that completed 17,842 interviews with ever-married women. Results of logistic regressions showed that among the three media outlets (TV, radio, and newspaper), only TV had a very small significant effect on women's attitudes towards VAW (r = .031; p < .01). Community gender norms mediate the effect of television on women's support of gender equitable norms. Being younger, non-Muslims, educated, living in wealthy households, and having greater autonomy, were significantly associated with greater support for gender equitable norms. Since media did not have substantial influence on gender norms related to VAW, our findings implied that efforts to promote gender norms change in society need to consider other strategies.