Poetics and politics to create cultural memories in programmable environments/ Poeticas e politicas para criacao de memorias culturais em ambientes programaveis

The purpose of this paper is to investigate the poetic and political issues involved in creation of memory objects in programmable environments. We discuss the relationship between communicative and cultural memories and how they are produced in socio-technical networks. In such, environments due to the way they allow aggregations and combinations, the politician shows up as something manipulative, open, which it can be subverted. It is in the lack of commitment to the factual and in the opening for the imaginary that arise the intersection between the political and the poetic. The poetic creation is understood from the use of metadata and the behavior of programmable environments. They would make the transition between communicative and cultural memory and between the political and poetic. KEYWORDS: Communicative memories. Cultural memories. Programmable environments. O proposito deste texto e investigar as questoes poeticas e politicas envolvidas na criacao de objetos de memoria em ambientes programaveis. Discute-se a relacao entre memorias comunicativas e culturais e o modo como elas sao produzidas nas redes sociotecnicas. Nesses ambientes, em funcao da forma como eles permitem agregacoes e combinacoes, o politico se mostra como algo manipulavel, aberto, que pode ser retorcido e subvertido. E na falta de compromisso com o factual e na abertura para o imaginario que surge o cruzamento entre o politico e o poetico. A criacao poetica e entendida a partir do uso de metadados e do comportamento dos ambientes programaveis. Eles realizariam a passagem entre memoria comunicativa e cultural e entre o politico e o poetico. PALAVRAS-CHAVE: Memorias comunicativas. Memorias culturais. Ambientes programaveis.