I will be my own fetish: nudity in temples of artifice or image-women activism/Eu serei meu proprio fetiche: nudez em templos do artificio ou ativismo de mulheres-imagens

Inspired by the episode of Femen activists' invasion of a Sao Paulo's shopping mall (which housed the Glass House of Big Brother Brazil 2013), we intend to put into question the nudity's images and imaginaries and the activism, which are representatives of contemporary political visibility. The body's place and the conflicting dynamics of the Femen Brazil action allow us to suggest the bourgeois foundations of narrative's restraint and imaginaries about women in contemporary media scene. Keywords: Body and Nudity; Image and Imaginary; Communication and Consumption. Tomando por inspiracao o confronto protagonizado por ativistas do Femen Brazil ao invadirem o shopping center, na cidade de Sao Paulo, que abrigava em seu interior a Casa de Vidro do Big Brother Brasil 2013, problematizamos imagens e imaginarios da nudez e do ativismo representativos de politicas contemporaneas de visibilidade. O lugar do corpo e as dinamicas conflituosas que marcam a acao do Femen Brasil permitem-nos resgatar as bases burguesas de contencao das narrativas e de alguns imaginarios do feminino na cena midiatica contemporanea. Palavras-chave: Corpo e nudez. Imagem e imaginario. Comunicacao e consumo.